It’s a well known fact that quite a high number of manufacturers saw a great increase in their sales figures, when switching to the Android platform. The best known case is probably that of Motorola which saw pretty high losses and small market shares before switching to the platform, but this quickly changed with the release of some top of the line devices on the market, consolidating their position as one of the strongest telecommunications company out there. This time around, it’s Sony Ericsson’s turn to say thank you to Android.
The company recently released a press statement in which it showed off its sales figures for this first quarter. As such Sony Ericsson managed to ship 8.1 million units in this first quarter of 2011, which is down compared to the 1st quarter of 2010. Then the company managed to ship 10.5 million units or the same time period in Q4, when managed to reach 11.2 million units shipped. Despite this small decline, the company increased its average selling price per unit which went up from 134 Euros in Q1 of 2010 and 136 Euros, to 141 Euros per unit.
Said sales figures boosted the company to reach sales exceeding 1,145 million Euros, which still is lower than the 1,405 million Euros reached in Q1 of 2010 or the 1,528 million Euros for Q4 of the same year. The company’s President and CEO, Bert Nordberg, stated that despite the problems generated by the Japanese earthquake, the company is shifting strongly towards the Android sector which according to him, is the key to success for the company. He briefly mentioned the introduction of Xperia Arc, as well as Xperia Play towards the end of the quarter and as these devices will be reaching more retailers and carriers, the company’s sales should be picking up.
This latest statement goes along with the recent announcement Sony Ericsson released regarding the delays for Sony Ericsson Xperia Neo, which because of the earthquake saw some shortages in the supply chain of some key components. In any case, all of this is great news as the manufacturer is expected to launch several more devices this year. Keep it up Sony Ericsson!1